America's Boyfriend
💰Jackpot Joey, Joe Brrrr 🥶
Joe C😎😎l
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Joe C😎😎l 〰️
📺 Television Commercials, Photography, 📸 & TikTok 📲
All-American, Heisman Trophy winner, and the No. 1 draft pick in 2020–Joe’s Burrow’s got the fun charisma of a home-town hero, but the game time mentality that sets him apart on the field and at the national level. A long-time Bose partner, for each touchpoint with Joe, the goal was to make something unique, and additive to what we’d done before and what America has seen from him.
In 2023, we made a commercial and a suite of product focused video.
In 2024, we hit the gym with Joe, and crafted a mix of boutique social first ideas, and captured a few of our content series: Fit Check // This or That.
