Bose x NME C24
🎼
🎸
🎶
🎹
🎼 🎸 🎶 🎹
The iconic mixtape is back.
7 artists, 3 live performances, 1 mixtape.
After decades of lying dormant, Bose & NME revived the C-Series mixtape, a preeminent music and culture publication. Bose x NME C24: a showcase of the next generation of music. As the lead creative on the project from Bose, i worked in tandem with NME teams on every creative touchpoint, including a suite of live one-take performances we created called Bose x NME C24 on Tape. In this video format, we leaned into part interview, part performance, and showcased 3 of the artists from the C24 mixtape.
This campaign featured a longform YouTube video series, social cutdowns of the longform, a print magazine, a DSP album launch on Spotify and Apple music, and true to the NME C-Series ethos, vinyl & cassette.
👇 Full Track List 👇
Artemas - So Stunning
Royel Otis - Nack Nostalgia
Tehya - Peach Pit
Samara Cyn - Loop
Laufey - Where or When
Lola Young - I Don't Mind
Teddy Swims - Funeral
